There are hundreds of ways to spend your money advertising online. Chances are you’ve tried a number of different strategies from banner ads to text links. But are they actually having an impact on your company’s bottom line?
If you are hoping to get the most for your money with your marketing campaigns this year, here are a few of the most effective online advertising solutions.
Direct text advertising
Direct text advertising has been around for a while now, but it remains one of the most effective ways to drive traffic to your website. The key to effective direct text advertising is keyword research. Savvy business owners are spending time looking at their website analytics to figure out which keywords visitors are using to access their site.
Once they’ve determined their keywords, they use them to inform their ad campaign. Tools like Google AdSense allow you to create ads that target Internet users searching for certain keywords. You can also target users by location and specific device. So if your audience is mainly mobile, AdSense will let you reach your customers directly on their smartphones.
If your goal is to increase your businesses’ visibility in order to generate more leads, Facebook advertising is a great way to do it. What makes Facebook advertising so effective is the targeting options. You can choose to target users by a variety of demographics such as location, gender, age, education level, particular interests, and whether they are connected to certain business pages.
The rich targeting features make it compelling for marketers because Facebook makes it easy for you to connect with your audience directly.
Critics of Facebook ads cite the challenge of getting clicks on a site that is mainly social. Marketers who are interested in going this route need to focus on creating ads with compelling copy, and potentially providing incentives that get people to click. If done right, Facebook ads are a great way to expand your reach.
LinkedIn ads are one of the most effective advertising solutions available for companies that offer B2B products and services. The professional network offers a number of rich targeting options, similar to Facebook, but it takes things a step further. LinkedIn actually lets you target users by particular industries, right down to their job titles. So if you are an entrepreneur who sells high tech product components and you are hoping to reach purchasing managers in the manufacturing industry, you can easily set up a campaign geared towards this particular audience.
LinkedIn lets you laser focus your marketing efforts to ensure that your target audience is seeing your advertisements. And the nature of the network is highly professional, so chances are people will be more receptive to business advertising making them more likely to click on your ad.
It’s estimated that companies spent over $30 billion on online advertising in 2012. Think of how much money was wasted on ineffective advertising campaigns that did nothing for business lead generation. If you want to make the most of your advertising campaigns for 2013, try direct text advertising, or running a campaign on Facebook or LinkedIn. These strategies are guaranteed to drive traffic to your site and get leads for your business.
This is a guest post from Julianne Parrish.
About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites like Optiva Signs, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.
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