This is a case study of how I promoted a product as an affiliate without using a list and without paying for traffic and managed to get on the front page of Google…but was it enough?
Welcome to my little affiliate promotion case study. Before I jump into it I just wanted to talk to you a little bit about Search Engine Rankings…It’s not that bad so do your best to try and stay awake
I’m sure you’ve all heard that you need to be on the front page of Google so you can get some traffic to your offer which will hopefully turn in to a sale of the stuff you’re promoting.
It stands to reason that if you’re on page 260 no-one is going to see your stuff.
But what if you are on page 1, does that guarantee you will get some traffic?
According to Optify – websites which ranked number one in Google’s organic search listings received an average click-through rate (CTR) of 36.4 percent; while the number two site had a CTR of 12.5 percent; and site number three had a CTR of 9.5 percent. In fact being number one in Google’s organic search has the equivalent amount of traffic as that of the sites appearing in the second through fifth positions.
I can’t imagine being 10th is going to take a lions share of what’s left of the traffic
But is traffic enough?
Heck you could be the number 1 listing for your searched term (also known as a key word) and still not make a sale.
If your page or post is about ‘Pink Walking Sticks For Blind Elephants‘ you may find it very easy to become the number one listing, but I’m not sure you’re going too find many Blind Elephants that want a Pink Walking stick to sell one to.
…and to be fair, let’s face it, Elephants don’t carry cash anyway.
I’m sure there’s a point in this somewhere, so I guess I better get to it.
If you’re looking to promote something as an Affiliate, then surely it makes sense that what ever the product or service is you are promoting, you need to have a hungry ‘buying’ audience looking for it. Otherwise there could be an elephant in the room (blind or otherwise)
But Is it all about being number one in Google and does number one mean best?
There are countless times that I have searched for something and then scanned the page, without being drawn to the number 1 position…because I am reading the titles of the listing. I’m subconsciously looking for interesting, attention grabbing and/or relevancy. If I find it – great, if I don’t – I quickly move on.
And I’m not looking at the paid ads anymore…I think I’ve become blind to them, unless I’m checking out the competition to see what’s working.
So is it worth all the effort to be ranked on the front page of Google? and that’s before we chuck in all the algorithm changes that seem to happen almost daily.
The answer is still yes if you can make some decent money.
In this post I’m going to run through an affiliate campaign I recently ran for a product launch by Michael Cheney (It was Cash Cannons) and I’ll go through all the steps I took to try and rank for a couple of key keywords and ultimately we’ll see how much commissions can be made and see if it was worth the effort.
Hopefully I can show you some simple things that I did to rank quickly in Google, I even annoyed another marketer by knocking him off the top spot (he even wrote to me asking how I’d did it as he was baffled ) and some affiliate tricks I used to help try and get sales – and hopefully you will also share some of your own ideas too so we can all learn something.
We may just learn that the money is in the list! Oh and there’s a surprise ending too
Here are the videos:
- Ten Great Places To Find Out About Upcoming Product Launches
- Writing An Optimised WordPress Page
- When Duplicate Content is Actually A Good Thing
- It’s Time To Be Exact
- Let’s Take It Up A Notch
- So Are We Anywhere To Be Seen?
- Google Search Timeline
- So Was It Worth The Effort?
- All The Work Is Done…And A Surprise eMail
I hope you can see the basic principles of optimising blog posts and pages and how it’s still possible to rank quite quickly in the search engines. IM is like life ~ sometimes things work and other times they don’t.
So how do you you do it?
We’d love to hear your own affiliate marketing experiences ~ so feel free to share what works for you and what doesn’t anymore and maybe between us we can all improve our campaigns.