The impact of social media on increasing the search rankings is all too clear.
Definitely you need a comprehensive SEO strategy that incorporates social media to reap the benefits. But that does not mean the little things don’t matter.
Here are some incredibly simple strategies you can use to optimize the social signals for your website/content.
Optimize your Social Media Profiles for SEO
Often there is so much excitement to actually embark on the social media platform that you just want to get over the whole process of creating and completing your social media profile as quickly as possible.
Your social media profile, rightly optimized with keywords, can give much SEO juice and contribute to enhancing your rankings.
Whether it is Facebook, Twitter, or Pinterest take extra time to fill out your profile information, making sure you choose the right names and correct keywords.
By optimizing the social media profiles, you increase the chances that your profiles show on page 1 of the search results page, right after your main website. This strategy is therefore great for reputation management as well.
Adopt a Personal Approach on Social Media
People like it when they receive personal attention. You do too, don’t you?
Suppose your content has been shared by somebody on their social network, or someone has pinned your infographic on Pinterest.
Take time out to thank them via email or on the social platform itself. It is possible that you may not have received any immediate benefits. But by doing this, you create a positive feeling and ensure that they will share again.
And others also get motivated to share you content, which will eventually boost your social signals and increase the search ranking.
Make it Easy for People to Share
Never underestimate the power of a strong call to action. Request people to share your content and most likely they will. Ensure that you social media buttons are optimally and prominently placed to facilitate easy sharing.
Think of innovative ways to encourage people to like you on Facebook or tweet your content.
You could offer your audience something valuable (an ebook/discount voucher) free in return for a like or tweet. Never underestimate the power of the word “free”.
It usually works like magic and you know that.
Don’t Forget the Concept of ‘Tit for Tat’
Remember those stories you read as a kid or maybe read to your kids now, which talk about ‘tit for tat’. You want shares and likes on social media? You have got to give shares and likes on social media.
Remember, you are not the only one who is privy to the secret that social signals boost rankings. Everyone knows it and everyone wants to benefit from it.
Help others out by sharing their content, commenting on it etc, and they will do the same for you.
What other strategies do you use to enhance the social signals for search rankings?
This post has been written exclusively for my readers by Canadian link builder and SEO consultant Yasir Khan.
His SEO company Quantum SEO Labs offers customized SEO strategies for clients.