There’s an old Chinese Proverb that says:
When Planning For Life: Train & Educate People
- When planning for a year, plant corn.
- When planning for a decade, plant trees.
- When planning for life, train & educate people.
And so here I am to
plant corn, plant trees, create some courses, train and educate
Over the last few years I have made great strides with my online business, but to be brutally honest, it hasn’t been as rewarding as it should have been.
I worked really hard, helped lots people (which I will always do) created loads of decent info products and yet I still felt like I should be doing things differently.
My subscriber list used to be my biggest asset, It was over 10k subscribers at one point, and it was a helpful tool for earning some good affiliate commissions but it’s never been something I really enjoyed doing.
So I decided to stop email marketing and focus solely on my website and YouTube Channel, where I am the Info Product Geek. Although this goes against some of my teachings in the Six Week Plan, which you can access for free. but over time, things and people evolve.
I am now going to give away a lot of my content for free.
I still need to make a living so in order to make this generate revenue I need to be different from how I used to be.
I need to give away great quality and really useful information. Not just free stuff but actual real world actionable content that makes a difference to the reader.
So that’s exactly what I am going to do.
Giving stuff away for free is not a new concept I hear you say and you’re right.
But helping people make some income online is, especially if you judge your own results by the results of your students. This has been the most rewarding part.
There are far too many IM coaches and Fake Gurus who judge their own success not by the success of their students, but by how much money they have made from their students.
There aren’t too many real success stories from most of these Masterclass courses, I wonder how many people have actually earned enough money from what they were taught to reimburse their course fees, let alone make a profit?
I’m also keeping away from all the hyped up Affiliate Launches which happen more and more regularly…with products that are just crap, cancellation rates that are even worse and piss poor service if you do get suckered into buying something.
If you have such an Info Product that you want me to promote…don’t ask.
Here’s a decent quote from David Ogilvy
Never write an advertisement which you wouldn’t want your own family to read.
You wouldn’t tell lies to your own wife.
Don’t tell them to mine.
Do as you would be done by.
If you tell lies about a product, you will be found out — either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Good products can be sold by honest advertising.
If you don’t think the product is good, you have no business to be advertising it.
Trust, Honesty, Integrity
These are traits I don’t have to plan for, these are in built in me already, as they are in most people. Maybe more Internet Marketers will adopt this approach.
I’m looking forward to creating the Info Product Geek website, which is the case study website that I am using to show how to create an Info Product Business.
As I said I’m going to give the coaching away for free but I do expect to make more money from it as a result.
If you know anything about affiliate marketing you’ll understand. If you’re not sure, maybe you should subscribe to the channel and find out
I encourage you to plan out for your own online business, and work out whether you will planting corn, trees or educating people.
Good luck with whatever you choose