Today is going to be all about the work . . . no preamble from me!
Lesson 8: product creation
Choose one part of your 10 x 10 matrix as the topic of your first product, then record the first track – this will be a recording of you teaching, just as if you were writing, but instead you are speaking your words.
Notice how simple this is.
Super, super simple.
You’ve been thinking about this for several days now, you’ve written your
10 x 10 matrix, you’ve been writing articles from it, you’ve been recording YouTube videos from it, you read about product creation ideas yesterday.
Now it is simply time to START.
Start by recording your first track in your product.
It doesn’t matter if it’s 10 minutes or one hour long.
Just teach what you know about the line item from the 10 x10 that you’ve chosen for the first track.
Keep this simple.
There are no wrong ways, mistakes, anything like that.
Lesson 8: 10 x 10 matrix
Today, write your 10 x 10 page, then record your 10 x 10 writing assignment and upload to youtube
Lesson 8: Writing Lesson
Yesterday’s lesson was about how you don’t have to use a fixed order for how you persuade someone on something.
Here’s another example
1 – Remind them of the problem
2 – Tell them there is a solution of some sorts
3 – Then ask them how they would feel if they had a solution
4 – Then ask them if they want help…
5 – Then tell them why I am the right person
6 – Get them to agree to work with you and your solution
7 – Then tell them what the solution is
Can you see how you don’t need a 1-2-3 formula – instead you need to know what points need to be covered for someone to psychologically make a new decision?
One of the real keys here is for you to be able to think about the things that are necessary in persuasion, and be able to go through all of them – without feeling like you are tied to a certain order or formula.
You see, when you try to constrict yourself to a formula or a certain order, you end up sounding “stiff”.
And that draws away from your persuasion process instead of drawing people towards you.
What we are going to start doing now over the next few days is go through each of these parts of the persuasion process – in no particular order – and develop your skill in that area.
Then, once you have mastered all those areas of the process…then we will work on tying them together in your writing.
How does that sound?
So today let’s work on asking them how it would feel if….
Write 15 questions asking the following template:
How would it feel if…. (2 examples):
- How would it feel if you could write faster and get the results you want faster?
- How would it feel if your poker game was consistently under your control instead of that of luck and chance?
You’ve completed your first product track!
Along with doing the other things that need to happen each day in your business.
Is this getting easier?
Is it getting faster to do all these parts each day?
More like a habit?
It should be!